The Empathetic Positioning. Process is a systematic approach to qualitative audience research, strategic communications, and content development. It harnesses the power of empathy to help you deeply connect with the people you serve and inspire them to take the actions you desire. The process is set but the details are 100% customized for your organization’s objectives.

COMPLETE CLARITY

Learn about your audiences, what motivates them, and how best to engage them. Candid responses coupled with unbiased collective analysis ensure that your brand positioning is clear from the start. After all, the way you convey your brand is not just important for driving awareness or getting that first conversion - it permeates every communications touchpoint.

HIDDEN BENEFITS

One of the best side effects of Empathetic Positioning is that your customers feel seen and heard. You’re signaling to them that you care what they think and that you’re looking to bring their voice to your decision-making table. Another unexpected benefit (my favorite!) is the positive energy and cultural changes that emerges when your entire team starts to see the true power of empathy.

THE 3 C’S OF EMPATHY

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STEP #1: CURIOSITY

What do you wish you knew about the people you serve? What matters most to them? Is your organization aligned on your mission and goals? Together, we’ll design the right questions, ask the right people, and satisfy your burning curiosities.

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STEP #2: CLARITY

Getting clear about the needs and desires of the people you serve and aligning with your business goals is the key to success. Whether you’re looking to launch a campaign, redefine a brand, or develop more engaging content, more clarity means less false assumptions and all-around better outcomes.

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STEP #3:

CONNECTION

Strong connections are based on making sure people feel seen and heard. We’ll help you create a positioning platform that sets the foundation for every communication touchpoint - and a strategic plan that sparks engagement and ignites action.

ARE YOU READY TO MAKE SOME SPARKS?