TWO WAYS TO WORK TOGETHER

#1 FULL SERVICE CONSULTING

We help business leaders and marketers activate empathy to make deeper, more authentic connections with the people they serve. The Empathetic Positioning Process we use has been proven to lead to better, more sustainable outcomes for a wide range of organizations including mission-driven nonprofits, technology startups, global manufacturers, financial firms, and more.

Deliverables:

  • Content Audit

  • Internal interviews

  • External interviews

  • Interview Summary Report

  • Goal Overlap Study

  • Positioning Statement

  • Messaging Pillars

  • Personas

  • Go-to-Market Strategy

  • Content & Marketing Plan

  • Ongoing Capacity-Building and Execution Support

#2 EMPATHY IN ACTION TRAINING WORKSHOP

In this live training workshop, you and your team will learn how to bring the Empathetic Positioning Process to your organization. You’ll apply the process to your specific marketing and communications goals so that you create more meaningful connections that inspire action.