Welcome!
I started Latshaw Marketing in 2016 because I knew that incredible things happen when teams make a true effort to understand the people they serve. Having worked for over 20 years in corporate and startup marketing roles, I saw the power of connecting in true, meaningful ways with customers, but I also saw that it’s not easy to do systematically and sustainably. So, I created the Empathetic Positioning Process to help organizations — both for-profits and nonprofits of all sizes and stages — get systematic about activating empathy for the people they serve so that they can inspire the actions needed to get the results they wanted. This empathy-driven, inclusive approach to qualitative audience research and strategic positioning has created lasting results for organizations large and small, across industries including technology, financial services, manufacturing, nonprofit, and creative.
WHY EMPATHY?
Marketers that lead with empathy are able to create deeper, more authentic connections with the people they serve. Empathy is good for business and it’s good for our world.
Create customer-centered brand and marketing strategies
Develop compelling messages and content that inspire action
Reach new, more diverse audiences
Engage deeply with existing customers
Launch new products that ignite interest and action
Design or improve your website to drive more traffic and conversions
If you’re ready to activate empathy in your marketing, let’s talk!
THE TEAM
marissa latshaw, founder
Marissa is an empathy-driven marketer, writer, speaker, and trainer. She helps organizations harness empathy to connect deeply and inspire action with the people they serve. Based on 20+ years as a marketing leader, she developed the Empathetic Positioning Process which has created lasting results for a wide range of organizations including mission-driven nonprofits, technology startups, global manufacturers, creative agencies, and financial firms.
Margo Reynolds, LEAD STRATEGIST
Margo has led digital engagement and community outreach strategies for several of the nation's top nonprofits focused on education policy, curriculum, school leader training, professional development, health activism, and social justice. She brings more than a decade of marketing and communications experience with an emphasis on multi-channel digital strategies designed to increase brand awareness, deepen engagement, and build strong communities for social impact organizations.