How often do you really talk to your customers?

Your customers hold the answers to your biggest strategic questions and challenges. Why don’t we talk to them more about their values, goals, and needs…beyond just their interaction with our product or service.

When you get intentional and systematic about activating empathy in your marketing, your customers will begin to see themselves reflected in every touchpoint. And, you'll be able to engage with them more authentically and move them to take action.

I’m Marissa Latshaw and I created the Empathetic Positioning Process to bring outside voices in. I developed this process because I want to help marketers activate empathy to build brands, products, and messages that inspire action across content and media platforms.